SMM Visual Branding for a Pastry Online School

Before:

low
engagement

After:

+220%
sign-ups

+340% profile visits in
1 month

Online Project (USA)

Visual Branding for a Pastry Online School

The client:

Confidential (Pastry Education Brand)

We partnered with a large online pastry school to completely redesign their Instagram profile. Before our work began, the account looked inconsistent and lacked a clear visual identity — despite their stunning desserts and talented instructors.

We created a cohesive, high-end visual concept that reflected the school’s premium courses. Soft tones, styled layouts, and luxury pastry visuals helped elevate the perception of the brand and convert visitors into buyers.

Instagram visual concept for pastry school

What We Did

  • Created a visually polished and strategic Instagram grid
  • Selected brand-aligned colors and visual mood
  • Styled highlights, story covers, and text overlays
  • Adjusted the visual strategy to support higher pricing

Results

  • +340% increase in profile visits within the first month
  • +220% growth in course sign-ups after the redesign
  • Boost in story replies and saved posts due to aesthetic appeal


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