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Meta Ads & Lead Generation · Handyman Services · Miami, FL

392 Leads and $21,750 in Revenue in 4 Months: How We Helped a Miami Handyman Stop Depending on Thumbtack and Yelp

#Meta Ad #SMM

About the Project

A handyman service in Miami was getting most of its clients through Thumbtack and Yelp. It worked, but the business had no control: every lead cost money, often went to several competitors at once, and the flow of jobs depended on someone else’s platform. The owner wanted his own steady source of clients. Our task was to build it on Facebook and Instagram.

Key Solutions Delivered:

  • Audience Research: We focused on the people who actually hire a handyman: homeowners 35+, families and retirees in Miami and within 50 miles around it.
  • Ad Creatives: We made video and static ads that speak the client’s language. A “to-do list piling up?” message, a clear list of services (drywall, painting, flooring, tiles, plumbing, electrical, TV mounting, furniture assembly) and one simple action: send a message.
  • Two Lead Funnels: Some ads led straight to Instagram and Facebook DMs for people who prefer to just ask a quick question. Others used a lead form with qualifying questions, so the owner didn’t waste time on random or non-target requests.
  • Ongoing Optimization: Every month we turned off the weak ads, tested new audiences and creatives and moved the budget to what brought real bookings.

The Result:
In 4 months the business got a steady flow of clients from its own social media, without paying commissions to lead platforms.

  • 392 leads at an average of $9.80 per lead
  • 87 booked jobs, so 22% of leads became paying clients
  • $21,750 in revenue from ad-generated clients
  • $4.7 in revenue for every $1 spent on ads
  • 500K+ ad impressions across Miami and nearby areas

Tech Stack / Tools:
Meta Ads Manager Facebook Lead Forms Instagram Facebook Messenger & Instagram Direct

Client:

The Edge Works, Handyman Service (Miami, FL)



Industry:

Home Services / Handyman & Renovation



Services:

Meta Ads Setup & Management, Ad Creatives, Lead Funnels, Social Media Marketing



Duration:

4 months



Ad Performance in Meta Ads Manager

Here’s what the ad account looked like after 4 months. We ran two lead campaigns with Facebook lead forms and one traffic campaign to warm up the audience and bring people to the profile.

The lead campaigns brought 392 requests in total, at $8.81 and $10.40 per lead. The traffic campaign reached over 100,000 people in Miami and nearby, with a click costing just $0.40.

For a handyman business that’s a very healthy price. On lead platforms a single request often costs more, and it goes to several competitors at the same time.