The client came to us with a ready product, a team of 12, and over 5 years of market experience — but zero online presence.
At the start of our collaboration:
The goal: build everything from scratch and generate real inbound leads.
Key insights
U.S. audience vs. Russian-speaking audience Testing showed that the cost per conversation with a U.S. audience ($3.44–$12.17) was 7x lower than with Russian-speaking users ($25.44). Strategic decision: focus on the American market.
Best-performing creative format Video with subtitles and music delivered the highest engagement. The “Who we are” format achieved a CTR of 5.19% — the best result across all ads.
Speed of results The first real inbound leads appeared in Direct within the first 30 days of launch — starting from zero audience.
Conclusion
In 30 days from scratch: a complete brand, fully configured ad infrastructure, and real inbound leads from potential clients. Cost per lead reduced 3x through a systematic optimization approach. The project proved: even in a competitive custom interiors niche in the U.S., it’s possible to generate a steady flow of leads quickly — with the right strategy.
We developed the business name, launch logo, brand color palette, and typography. Created profile covers and descriptions for Instagram and Facebook. Prepared three bio variations with a focus on key differentiators: eco-friendly materials, lifetime warranty, and nationwide service.
We analyzed the funnels of key competitors in the U.S. market. Competitors relied on quizzes, price downloads, and Instagram redirects. We chose a direct messenger strategy — a shorter path from interest to actual contact with the client.
We built a 30-day content calendar with 12 Reels from scratch. Formats included: “Who we are”, project showcases, 2025 interior trends, and before/after. All scripts were written for the Reels format with subtitles and music for maximum reach.
We configured Meta Business Suite, Facebook Business Manager, the ad account, pixel, and catalog. Identified local Facebook groups for organic reach in South Florida.
We launched 7 ad campaigns and ran A/B tests across multiple formats: static images, videos with subtitles, “who we are” format, and TV wall showcases. We tested both U.S. and Russian-speaking audiences to identify the most cost-effective direction.
