Social Media Marketing · Home Interiors & Wall Panels · Boca Raton, FL

From 3 Followers to First Leads in 30 Days

#Facebook #Instagram #Meta Ad #SMM

Services

SMM, Strategy, Instagram, Facebook, Facebook Groups, Meta AD, Content Creation



Preparation

Full launch in 2 weeks

  • 1

Brand foundation

Named the business, designed a launch logo, chose brand colors and typography, created Instagram & Facebook covers and profile descriptions. Aligned visuals with the premium custom interiors niche.

  1. 2
Competitor & market research

Analyzed top U.S. competitors including wallpanels.com and veronahome.com. Studied their ad funnels (quiz, price download, IG redirect), content formats, and tone. Identified positioning gaps for Luxwall.

3

Profile copy — 3 variants developed

Crafted and tested bio options. Recommended: “Wall Panels | Custom Interiors · TV units · Bed back walls · Living area · Unique design · Professional installation · Eco materials | Lifetime warranty · 📍FL | Nationwide 🇺🇸”

4

Content: first 12 Reels planned

Built a 30-day content grid from competitor data. Formats: project showcases, before/after, “who we are”, trend roundups. All scripted for Reels with subtitles and music.

5

Technical setup

Connected Meta Business Suite, set up Facebook Business Manager, ad account, pixel, catalog. Local Facebook groups identified for organic reach.

6

Paid campaigns — launched August 2025

4 campaigns launched simultaneously targeting U.S. audience: Followers (Reels + Stories), DM Leads — Messaging, Engagement, Traffic to profile. Creatives A/B tested: static, video with subtitles, “who we are” format.