About the Project
Ticket Defenders helps drivers in the U.S. fight their traffic tickets. The brand already had social media accounts when they came to us, but all the content there was AI-generated. It looked generic, didn’t build trust and didn’t bring the results they wanted. The client needed real people and real content: influencer marketing to reach new audiences and social media that people actually watch. That’s what we took on.
Key Solutions Delivered:
- Influencer Marketing: We searched for creators in Russian-speaking and Indian communities across the U.S., checked their audiences, location and authenticity, handled negotiations and ran 11 paid collaborations in three months.
- Campaign Tracking: Every collaboration is measured by views and cost per view. Next we’re giving each creator a unique $10-off promo code, so the client sees exactly which partnership brings paying customers.
- Social Media Strategy: We replaced AI content with a clear plan for Instagram, YouTube, TikTok and Facebook and adjust it every month based on real numbers.
- Content That Gets Seen: We find real videos with viral potential and publish them, some in our branded template and some as they are. We also adapt content from Russian-speaking creators into English, so the brand uses formats that already proved they work.
- Profile Optimization: We reworked the profiles: names, bios, descriptions and links, so every new viewer quickly understands what the company does.
The Result:
With influencer marketing and social media, the brand’s content reached almost 2 million views in one month.
- Instagram: 660K views and 15.6K interactions in 30 days, followers grew from 1.6K to 2.1K. 98.7% of views came from people who didn’t follow the account yet, so the content keeps reaching new audiences.
- YouTube: 1.3M views and 5,600 hours of watch time in 28 days. The channel grew from 1.1K to 1.29K subscribers and from 63 to 89 videos.
- Influencers: 4 collaborations in September brought 235K+ views. The best one cost about $1.36 per 1,000 views.
