Kasia is a licensed skincare specialist from Poland, a mother of three children, and the creator of her own skincare products. Before relocating to Florida, she had built a successful skincare business in New York and developed a loyal client base over many years of work.
After moving to the Tarpon Springs area, the challenge was not proving her expertise—it was introducing her brand to a completely new audience and rebuilding local visibility from scratch.
At the start of our collaboration:
The goal: create a strong local presence through professional video content, social media management, and authentic storytelling that would help potential clients connect with Kasia and trust her services.
Authentic video content outperformed static posts
Professionally filmed videos of treatments, behind-the-scenes moments, and educational skincare content generated the strongest engagement and helped build trust with potential clients.
Local visibility requires local content
Since Kasia was entering a new market, it was important to create content that showed the real person behind the brand, the treatment process, and the studio environment.
On-site filming created a competitive advantage
Instead of relying on stock footage or client-generated content, all videos were personally filmed on location, creating a professional and authentic brand presence.
This project demonstrates how professional video production and strategic social media management can help an experienced specialist successfully establish their presence in a new market.
By creating original on-location content and maintaining a consistent social media strategy, we transformed expertise and years of experience into a recognizable local brand that connects with potential clients and builds trust online.
I personally visited the studio and created original video content designed specifically for social media. This included treatment demonstrations, educational skincare videos, behind-the-scenes footage, service highlights, and client-focused Reels that helped showcase Kasia’s expertise and personality.
Produced short-form videos designed to build trust, increase engagement, and educate potential clients about skincare treatments and services.
Developed engaging captions and educational content tailored to the target audience. Managed content planning, scheduling, and publishing three times per week to maintain a consistent online presence and keep the audience engaged.